Botox and Dermal Filler Training For Dentists

TRAINING FOR DENTISTS

The Esthetic Skin Institute (ESI) is nationally recognized as the #1 choice in medical esthetic training and certification. ESI has been training dentists for almost 22 years, offering 2 modalities of medical esthetic training. ESI offers ADA continuing education credits and Nationally Recognized Certification in Botulinum Toxin A injections (Botox™/ Dysport™) and dermal filler implantation. Esthetic Skin Institute is Accredited through The Chesapeake Health Education Program, Inc. which is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals identify quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Dentists will receive 17 total credits for their participation in the Botulinum Toxin A, and Dermal Fillers Workshop.

ESI has been invited to speak and train at many various dental conferences, including The American Orthodontic Society, Cerec Dental Conferences and the New Mexico Dental Association. Esthetic Skin Institute undeniably has the most comprehensive hands-on courses offered in Esthetics.

Esthetic Skin Institute - Fully Equipped Treament Rooms

These services are a natural extension of therapeutic and cosmetic treatments that are already being offered in your dental practice. Many dentists are already using Botulinum Toxin A and Dermal Fillers to treat cosmetic/dental issues.

Today, dentists are becoming more aware of the desired look and are cosmetically savvy due to the high demand for beautiful lips. Dentists work with the lips and the perioral area every day. The lips are the drape to your platform and often times you cannot accomplish it all with dental work.

Harmony and balance of the face exists through a wide range of sizes, shapes and configurations of the individual parts. The practitioner must be able to appreciate this in order to understand the changes the face develops and endures over time. The oral-facial area and the dental field cannot be devided. Dentists need to establish a focus on mutual purpose of the two areas in order to achieve optimal results.

The Art and Science of Botulinum Toxin A (will include Dysport™ and Botox™) and The Art of Dermal Fillers is a 2-day comprehensive hands-on certification program (may be taken individually). Day 1 will explore the applications of Botulinum Toxin A for cosmetic purposes with a focus on the most popular areas requested for treatment. Presentation will include an introduction to history and new developments on the horizon of botulinum toxin A, as well as brief analysis of botulinum toxin B. Significant focus on pertinent facial anatomy and physiology will be presented (the cornerstone to safe and effective treatment). The presentation will include mechanism of action, safety and efficacy issues, management and treatment of complications, dilution guidelines, and comprehensive information on proper injection techniques and placement, for desired outcome. Focus will be on upper face application and an introduction to lower face and dental applications will be presented. Our intense hands-on afternoon session will include identifying and mapping areas for injection as well as doing the injections.

On Day 2, ESI will present the history and development and characteristics of dermal fillers (Collagen, Restylane, Juvederm, Radiesse, Prevelle, Sculptra, and Silicone). Comprehensive didactic will be presented of the different injection techniques, safety issues, as well as management and treatment of complications. Pain management modalities include topical numbing agents, dental nerve blocks and infiltrations. We will discuss the consultation and assessment process, implement selection criteria of filling agents and explore the importance of establishing realistic patient expectations and patient education to ensure positive patient outcome. The afternoon will provide intense hands-on sessions. We will explore the creative and artistic aspects important for a successful treatment outcome, which will include special techniques to create the look your patients’ desire and ways to treat difficult problem areas.

ESI’s Courses are conveniently located in major city centers all over the country and internationally. With schedules that are posted up to 1 year in advance, private training is also available for students in their office, or in our education center in Fort Lauderdale, FL. ESI has pioneered the first and only student education and resource center of its kind.

Visit www.esiw.com or call 954-463-6881 for more information 

This New Injectable Rivals Botox and Works in Just 24 Hours

Reported by New Beauty Magazine
Elise Minton Tabin , Executive Beauty Editor | May 24, 2018
https://www.newbeauty.com/blog/dailybeauty/12260-new-neurotoxin-injectable-bonti-eb-001-wrinkle-reducer/?utm_source=SundayNL

Interested in getting Certified to inject Botox and Dermal Fillers, Visit us at www.esiw.com 

From smoothing out lines to limiting sweating and beyond, there’s not much Botox, and other members of the neuromodulator family, like Dysport and Xeomin, can’t do. Comprising the clostridium botulinum molecule and known as BoNT/A, botulinum neuromodulators work by relaxing active muscles to prevent muscle contraction; in turn, keeping the skin’s surface looking as smooth as silk. 

Taking effect in just 24 hours, Bonti’s EB-001 is a new player in the world of neuromodulators. “EB-001 has similar mechanisms of action as the marketed botulinum neuromodulators, namely relaxing muscles in the face by inhibiting nerve activity, and in turn, decreasing wrinkles,” says San Francisco facial plastic surgeon Lynn Chiu-Collins, MD. “All of the currently FDA-approved neuromodulators belong to the serotype A category and have a similar clinical profile. Bonti’s EB-001 is the only neuromodulator in development for aesthetic indications that are serotype E.” 

You May Also Like: Happy Birthday, Botox! 8 Fascinating Facts About the Injectable That Changed the Beauty Industry

This new neuromodulator has two key differences that set it apart from Botox Cosmetic and its cousins: a faster onset of action, within 24 hours, and a shorter duration of results, about two to four weeks at most. “Because the structure of the serotype E molecule is more compact and thought to access the nerve terminal faster than the serotype A molecule, its effect on inhibiting nerve to muscle transmission happens earlier on,” says Dr. Chiu-Collins.

So why would anyone want a wrinkle and line reducer that only lasts a few weeks at most? Dr. Chiu-Collins says EB-001 can be optimal for situations and conditions where early onset is highly desired or needed, like a touch-up in between Botox Cosmetic appointments. “It provides a cosmetic benefit within 24 hours instead of waiting three to seven days. And the early effects are also important for treatment of postsurgical pain,” she adds. And, EB-001 is ideal for virgin neuromodulator users or those who are scared of a “bad first Botox” experience that will last months. “The ability to ‘try on’ a neuromodulator for a short amount of time is perfect for new patients who are intrigued and interested but afraid to commit.”

The fast-acting neuromodulator holds some pretty serious therapeutic benefits, too. “It is being developed as a locally acting agent for treatment of musculoskeletal pain in both postsurgical and nonsurgical conditions, with the benefit of avoiding systemic side effects of opioids and potentially reducing opioid use.” An ideal treatment for post-op pain, the fast-acting injectable is useful following a browlift or abdominoplasty because, “the muscles or their tendons are tightened, plicated, resected or sutured and this routinely leads to muscle spasms and considerable postoperative pain,” says Dr. Chiu-Collins. “Injecting EB-001 into these muscles perioperatively relaxes the forehead and abdominal wall muscles to decrease pain.”

Although EB-001 is not yet FDA-approved, it is currently in clinical trials and expected to receive an aesthetic indication (for facial wrinkles) in 2021.

6 social media marketing success tips for aesthetic practices

6 social media marketing success tips for aesthetic practices

 This is a great read by Patricia Redsicker, in Dermatology Times.

Are you a physician practicing aesthetic medicine? Interested in learning how content and social media marketing can help grow your aesthetic practice?

Most aesthetic practices are still using costly, outdated channels of advertising to build their brands. The problem with this approach is that patients have tuned out to these channels. According to Aesthetic Medicine News, today’s patients get most of their information about cosmetic procedures from social media. 

You’re probably wondering, “What is the relationship between content marketing and social media?”

Social media marketing isn’t just about putting up a Facebook page or a Twitter profile.

It’s about educating people, answering their questions about aesthetics, and sharing interesting news about your practice. This is actually content marketing, and it is done primarily on your blog or website.

But that’s not enough.

Social media promotion is critical to online content marketing success. Because there are millions of users on Facebook, Twitter, Google+ and other social sites, it is very likely that people who need your aesthetic services (yet don’t know that your blog exists!) are hanging out there.

The best way to reach them is by taking the stories that you’ve posted on your blog and placing them in these sites.

It’s that easy? Well, yes and no. Yes, because once you have all your content ready, all you have to do is promote it on your social media networks. But preparation is key.

Social media is a very active space. There are a lot of interesting conversations taking place at the same time and since your target audience has a short attention span, they can get distracted very easily.

The challenge for you as an aesthetician using social media, is that you have to be more interesting and more creative than the other people or brands in your target audience’s network! How do you that?

Here are six content marketing and social media success tips for your aesthetic practice.

1. Tell stories

Use your blog to tell stories about your industry, practice, people and events. Each story should be unique and interesting enough to create appeal and draw new audiences on Facebook, Twitter and other social sites that you use.

Human-interest stories are very popular on social media. Aesthetic practices are fortunate to be able to leverage "show and tell" story-telling strategies. Using images and patient stories you can illustrate how your practice is impacting people’s lives, by improving their appearance, and making them feel wonderful about themselves.

2. Blog often

If you don’t already have one, develop an editorial calendar to help you blog regularly and consistently. Remember too that social media content benefits from planning and regular updating.

You need to plan for the interesting stories that you will share on Facebook, Twitter, Google+ or Pinterest. Of course many of these stories will be inspired from your blog, but once in a while you may also need to add other content (photos, video, podcasts, etc.) to engage audiences within those specific networks.

3. Execute well

Even though the aesthetic industry is interesting by nature, how you execute stories about your category on social media is very important.

For example, on Facebook and Pinterest, posting visually appealing and well-edited photos will go much farther than posting links to your blog. On Twitter you will need different executions skills such as how to craft a compelling tweet with 140 characters, or how to use relevant hashtags to make it easy for people to find your content.

Every social media platform is different. It’s important for you to learn those environments and leverage their unique features to reach a wider audience with your message.

4. Include location

As an aesthetician, one of your primary marketing goals is to attract more patients to your practice. Create or update your Facebook page, Twitter profile and Pinterest account with your physical location and your contact information.

When patients come in for their appointment, encourage them to “check-in” to your location using Facebook Places.

Checking-in on Facebook has the same effect as word-of-mouth marketing. When a Facebook user sees (on her Newsfeed) that her friend (your patient) has checked into your location, she’ll be curious to learn more about your practice and will probably click through to your Facebook Page for more information.

5. Work on your 'About' section

The “About” section of your Facebook page should be optimized with keyword-rich names, categories and descriptions. The words you use to describe your practice should reflect the natural conversational language that your audience uses. This will increase the likelihood of appearing on facebook's graph book results.

Similarly, the About page of your website should not just focus on keywords such as aesthetics, but rather on answering questions that typical patients would ask. Think about some of the common questions that your patients have asked in the past and update your practice’s About page with content that provides those answers.

6. Consider contests, promotions and giveaways

Contests, promotions and giveaways are very effective ways of acquiring new clients via social media. Because contests can produce outstanding results, it’s important that you make yours stand out by offering a prize that will create excitement and enthusiasm among your audience. Giving away a free iPad has nothing to do with your practice, so don’t bother.

You can give away a specific skin product with a “limited time only” message to create a sense of urgency and interest. Avoid giving away free services as this might encourage people not to buy until they find out if they’ve won. To ensure high participation encourage Facebook fans to submit photos of themselves, or share stories for a chance to win.

Which of these content and social media tips have you used to market your aesthetic practice? Please share your experience in the comment box below.
www.esiw.com for more training in Medical Esthetics 

inerested in reading more see http://dermatologytimes.modernmedicine.com/dermatology-times/content/tags/aesthetic-medicine/6-social-media-marketing-success-tips-aesthetic-pr

Why Women Are Injecting Botox Under Their Hair

Interesting read:


'Blowtox' does more than just prevent sweating

Neal Colgrass writes, 

Women know what a workout can do to their 'do—and now dermatologists have a treatment for it. Called "Blowtox" by some, it's really a bunch of Botox injections in the scalp that prevent sweating and have the pleasant side-effect of keeping blow-dried or straightened hair from going all frizzy, Fast Company reports. "It's common for SoulCycle people," says New York City dermatologist Dr. Patricia Wexler. "SoulCycle is infamous for killing the hair." Sound weird? Well, Botox may be known for smoothing wrinkles, but one of its "off-label' uses is to counteract "severe underarm sweating," reports Shape, which also observes that "while it sounds crazy to inject something into your head," Botox is FDA-approved to treat adults with chronic migraines, who get such injections in their scalp. And as one dermatologist puts it to Shape, the Blowtox is "definitely a trend."

In some circles, $1,500 for a Blowtox treatment that lasts up to nine months actually makes financial sense. After all, over that period, two $40 blow drys a week at an urban salon adds up to $2,880. The procedure itself takes roughly 20 minutes and involves about 150 to 200 injections (one every square centimeter) throughout the scalp, NYC dermatologist Dr. Dendy Engelman tells Yahoo Beauty. (For comparison's sake, de-wrinkling the forehead typically requires no more than a dozen injections.) Shape notes that the needle used is thinner than a piece of hair; since the scalp is light on nerve endings, pain is extremely minimal. Fast Company suggests that Blowtox could make life easier for American women, who apparently spend 55 minutes daily on their appearance; Shape observes that it can help women maintain "their professionalism" while squeezing in workday workouts. (The FDA has OKed a shot to zap your double chin.)

To read the full article please 

http://www.newser.com/story/212060/why-women-are-injecting-botox-into-their-scalps.html

Credentialing Exam for Medical Esthetics!

Interested in getting Credentialed as a Medical Esthetic Practitioner Certified?

If you pass your examination, you will be among thousands of esthetic healthcare professionals who have been certified through the American Academy of Medical Esthetic Practitioners (AAMEP). Certified professionals in their areas of specialty can already attest to the importance of certification to their careers and profession. Certification indicates that you meet the standards that have been set by your peers in the specialty. Medical Esthetics has been an emerging specialty for many years in the United States and has been a true specialty in Europe for over 25 years. We can personally assure you that the pride that you will feel in becoming certified will remain with you throughout your career.

If you would like more information please see the credentialing portion of the aamep website

http://www.aamep.org/index.php/mep-c-credentialing-exam/exam-philosophy-of-credentialing

So many Amazing reviews of Esthetic Skin Institute

If you want to know how people really feel about Esthetic Skin Institute ... just read these blog posts.

http://medicalspamd.com/physician-to-physician/post/51434

Great Read on the "Anatomy of a Sunscreen"

Intentional vs. Incidental Exposure

Products that contain sunscreening ultraviolet (UV) filters intended to provide sunburn protection can be divided into two basic categories. The first is when there is “intentional” exposure to sunlight for extended periods of time. This is typically associated with recreational activities such as swimming, hiking, sports activities, etc., with exposure to sunlight during the period of highest sunburn potential—10 am to 4 pm. These activities often induce sweating and may also include exposure to water for a significant amount of time. Sunscreen products for these activities are designed to resist removal by sweat or water by incorporating polymer substances and emulsifiers that lock the sunscreen filters onto the surface of the skin.

- See more at: http://www.skininc.com/skinscience/ingredients/Anatomy-of-a-Sunscreen-370696051.html#sthash.h5GM733K.dpuf